One of the most awaited developer conferences “Facebook F8” was held at the McEnery Convention Center in San Jose, CA on May 1, 2018. In case you missed the live stream of F8 on Day 1, here’s everything you need…
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Google Ads offers several bid strategies that are tailored to different types of campaigns. However, every digital marketer faces the following questions – How much should we spend for an ad? How do we best adjust our budget? How do we…
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Google’s Search Network is a group of search-related websites and apps where you can display ads. In this article, you can learn how you can set up a text ad in Google’s Search Network. When you advertise on the Search…
Read MoreOn 16th March, Facebook announced that Cambridge Analytica was suspended from the social network for using data collected improperly from Facebook users. Let me take a rundown of the facts of the case: What is Cambridge Analytica? Cambridge Analytica is…
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Your Keyword Strategy is the lifeblood of your Google AdWord Campaign. Every successful AdWord Search campaign will consist of proper keyword planning. In order to show your ads in the search result, you will have to target and bid on…
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